Consultant to Conduct Digital Marketing and Sale Activities for 3Ei Project with Swisscontact Cambodia

BTDC-ID: 33333

Closing Date: 21-Feb-2025

Announcement Description

We are a leading organisation for the implementation of international development projects. We unleash the potential of private initiative to foster sustainable development and shared prosperity in developing and emerging economies.

Swisscontact Cambodia is co-implementing with Khmer Enterprise, the Enhancing Entrepreneurial Ecosystems and Investment (3Ei) project that aims to support the mobilization of impact-investing capital and create an environment to support small and growing businesses (SGBs)1 to generate social and environmental impact. With four core pillars, including collaboration, entrepreneurship and innovation, service facility for blended finance, and data, 3Ei seeks to support the strengthening of the entrepreneurial ecosystem and enhance coordination for more effective and efficient systems. 3Ei is jointly funded by Khmer Enterprise, the Swiss Agency for Development and Cooperation (SDC), and Korea International Cooperation Agency (KOICA).

To support us in the project activities we are looking for a motivated consulting firm or individual consultant to manage digital marketing and sale activities for Edemy.

Edemy Co., Ltd is an edtech company dedicated to equalizing access to quality education. We offer two primary products:

Tesdopi: A mobile learning app designed for students from Grades 5 to 12 to enhance their math and science skills. Tesdopi operates on a subscription model, providing learners with access to K-12 content for just $5 per month. To date, Tesdopi boasts a user base of 200,000 students.

AtomX: A comprehensive School Management Information System that streamlines operations, improves communication, and delivers valuable insights through real-time analytics. Key features encompass different modules such as enrolment, payment processing, class management, learning and testing, assessment, score reporting, and more.

Consultant to Conduct Digital Marketing and Sale Activities for 3Ei Project

Category: Consultancy
Location: Phnom Penh

Employment start: Mid-February 2025

Place of work: Phnom Penh

Responsibility:

Develop a branding strategy

Develop, test, and fine-tune branding identity, brand positioning, and brand messaging
Create a comprehensive brand guidebook, including logo, color palette, typography, imagery, brand message and brand usage (App, Website, Media Article, Merchandise etc)
Develop tools or templates to monitor brand perception and brand mentions.

Develop marketing strategy and execution plan
Develop a 12-month marketing strategy and execution plan that includes:
Digital marketing campaigns at a different stage of marketing funnel (SEO, SEM, and Social Media Channels including Facebook, YouTube, TikTok)
Influencer marketing strategy and execution plan
Public relations and media outreach plan
Content marketing strategy and implantation: with a goal to transform AtomX’s website and social channels (Facebook, YouTube, or TikTok) as go-to resource portal for school operators, teachers and parents on school management and education-related topics
User engagement and retainment plan (e.g. via Telegram Channel or other social group)
Create marketing materials for both digital and in-person activations (e.g., posters, videos, brochures, flyers, presentations, exhibition booth templates)
Run and manage both digital campaign and in-person activation campaign (5-10 events), collect feedback and fine-tune the strategy.

Selection Criteria:
Deep understanding of the education sector: The consultant should have a strong grasp of the challenges and opportunities facing schools, particularly in terms of technology adoption and management.
Proven experience in marketing strategy: A track record of developing and executing successful marketing strategies, ideally in the education or technology sectors.
Strong analytical skills: The ability to analyze market data, identify trends, and make data-driven decisions.
Excellent communication and presentation skills: The consultant should be able to effectively communicate complex ideas to diverse audiences, including educators, administrators, and technical teams.
Strategic thinking: The ability to think critically, develop innovative strategies, and adapt to changing market conditions.
Specific Skills and Knowledge:
Product marketing: Experience in positioning and launching new products, including developing compelling value propositions and messaging.
Digital marketing: Proficiency in digital marketing techniques such as SEO, SEM, social media marketing, and content marketing.
Customer relationship management (CRM): Understanding of CRM systems and their application in managing customer interactions and sales pipelines.
Market research: Ability to conduct market research to identify target markets, competitive landscapes, and customer needs.
Additional Considerations:
Industry connections: A strong network of contacts in the education sector can be beneficial for building relationships and generating leads.
Technical understanding: While a deep technical understanding isn't essential, a basic understanding of technology and software solutions can be helpful in communicating with technical teams and understanding product features.
Adaptability and flexibility: The ability to work independently and as part of a team for at least 4 hours per day, and to adapt to changing priorities and timelines.

Women-owned firmed are strongly encouraged to apply for this position.

Swisscontact offers attractive working conditions in an international and multicultural context. We see our work as a joint effort in an agile organisational culture: mutual respect, trust, and teamwork.

We look forward to receiving your online application with the following documents: budget proposal, work plan, CVs with roles and responsibilities and cover letter detailing the consultant’s suitability for the assignment. The application deadline is 21 February 2025, but Swisscontact may begin taking interviews on a rolling basis before the deadline. Swisscontact reserves the right to contact only applicants selected for interview.

Application(s) should be directed to email provided in the contact details.

For further information, please visit website

*Please indicate in your application whether you have or not have a close relative or friend who is currently working for Swisscontact in Cambodia. If yes, please provide the details information of the person. This information is very important for the selection process.

Attachment

Edemy_ToR_digital marketing and sale activities

Contact Name

Swisscontact Cambodia

Email

recruitment.cambodia@swisscontact.org
mi@khmerenterprise.info

Website

www.swisscontact.org/cambodia

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Consultant to Conduct Digital Marketing and Sale Activities for 3Ei Project

BTDC-ID: 33333

Closing Date: 21-Feb-2025

Announcement Description

Bid Components

Consultant to Conduct Digital Marketing and Sale Activities for 3Ei Project

Bidder Eligibility

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