Retail Partnerships Specialist

Retail Partnerships Specialist

• Category: Sales / Marketing, Business Administration, Exec. / Management
• Type : Job Opportunity
• Location: Phnom Penh
• Schedule: Full-time
• Salary: N/A

• This requires:
• Understanding of local market non-fuel retail landscape
• Identification, screening and short listing of high potential partners
• Development of roadmap for partner contact
• Partner engagement and generation of interest to pursue
• Due diligence and development of business case
• Review of network with partners for identification preferred sites
• Review of partner NFR offer formats and concepts for location compatibility and revenue potential
• Leadership of cross-functional working team (retail, Asset Optimization etc.) for high priority partners
• Negotiations with partners on the commercial terms and the contract to reach agreement to advance the interest of Chevron and retailers
• Manage NFR contracts, monitor the validity and the terms &conditions’ compliance.
• Work with Finance to ensure the revenue collection is done timely and correctly.
• Coordinate with Brand team to launch marketing co-promotion activities between Chevron and partners to generate more revenue and drive traffic to the station
• Launching of partnership and ongoing support including building relationships with retailer to drive buy-in
• Coordination of site design to optimize for capex, opex and traffic flow, and ensuring seamless site conversion
• Training of retail and support staff to leverage partnership to drive network and volume growth
• Continuous focus on execution of partnership on both sides to ensure effective deployment
• Development and coordination of promotional and tactical activities to drive volume
• Ongoing identification and development of new partners
• Scanning for competitive threats to partnerships and development and execution of response
• Detailed scorecards and tools to effectively monitor performance throughout the network (Current slate of existing or potential partners includes local/regional/global brands such as McDonalds, 7-Eleven, Tops, Black Canyon, Jollibee, Gloria Jeans, Tesco, Dunkin Donuts, etc.)
• Responsible for the growth of Star Mart via licensing or franchising (if applicable) with the objective of providing a complete, consistent and high quality offer to consumers, increasing value proposition of the gas station sites to station owners, addressing the growing demand for service and convenience.
• Responsible to develop and grow Coffee Plus Franchise program for new sites and contribute towards the brand becoming the brand of choice for both potential investors and consumers.
• Develop and strengthen the franchise program for Star Mart and Coffee Plus
• Assist with the development and implementation of Franchisee specific business plans and budgets
• Protect Brand integrity via implementation and measurement of Standards of Operations Programs
• Identify and communicate formal training needs to learning and development for training intervention
• Ensure implementation of national marketing campaigns. Enforce correct use of all supporting elements i.e. point of sale, premiums etc.
• Manage franchise agreements, monitor the validity and the terms &conditions’ compliance.
• Work with AO on the design, construction and maintenance of the shop
• Coordinate with Retail Automation to install the POS to all shops
• Work with Finance to ensure the revenue collection is done timely and correctly
• Responsible for the brand identity and the standardization of the operation of franchisee shops
• Loyalty & Payments
• This requires:
• Understanding local market loyalty and competitive landscape
• Adopt regional loyalty framework and adapt to meet in country requirements
• Lead overall loyalty program design to ensure program attractiveness and drive acquisition
• Research and short listing of high potential partners and develop roadmap
• Development of offer and leadership of cross-functional working team (retail, retail automation, cards, banks, etc.) for high priority partners
• Negotiations with partners to reach final contract
• Training of retail and support staff to execute program elements
• Launching of program and ongoing support
• Scanning for competitive threats to loyalty program and development and execution of response (Current slate of existing or potential partners includes local/regional/global brands such as GRAB, Lazada, Shopee, Berjaya, S&M Malls, Tops, WINGS, Aeon, SIA, Bangkok Bank, Food Panda etc.)
• Payment
• Understanding local market of payment technology landscape, including but not limited to QR Code payment, eWallet/mobile payment, tap and go, co-branded credit/debit card etc.
• Research and short listing of high potential partners
• Brand & Marketing
• Responsible to develop brand and marketing communications to support loyalty and NFR. These include;
• Brand awareness activities on loyalty program (s) in place
• Developing promotions relating to loyalty programs
• Executing promotions covering loyalty program including working with strategic partners where needed
• Developing marketing plan together with Brand & Marketing specialist for the market
• Developing cross promotions with NFR partners including C store and Coffee plus where needed
• Identifying opportunities to grow brand awarness in the payment space and executing these plans
• Developing promotions with strategic payment partners
• Conducting lookback and identifying key learnings from various activities
• Providing reporting updates on key initiatives, KPI’s etc covering loyalty & NFR as and when needed
• Provide support for local initiatives when requested including brand activities, marketing programs, investor support, etc.