Business Development Manager (B2C)
- Career Category: Business Administration, Exec. / Management, Sales / Marketing
- Schedule:Full-time
- Salary: Negotiable
Reporting to: Head of Business Development (Business Development Department), with dotted-line reporting to Deputy CEO for strategic matters.
The B2C Manager leads the direct-to-parent/family enrolment strategy, overseeing lead generation, campaigns and conversion activities for households, siblings, preschool and referral segments.
Job Goal
To design and execute Herrington International School’s B2C business development strategies by increasing direct-to-parent enrolments, managing family-focused campaigns, and ensuring all offers comply with the Baseline Fee Policy. This role sets medium-term targets for the direct channel, coordinates with Business Development Executives and manages Admissions staff supporting B2C, and drives conversion from lead to enrolment.
Career Path:
Opportunity to progress to Head of Business Development, Director of Admissions & Marketing, or Deputy CEO/CEO based on performance and leadership impact.
- Develop and implement annual and quarterly B2C business development plans aligned with school objectives.
- Set lead-generation, conversion and enrolment targets for family, sibling, preschool and referral segments.
- Design and oversee campaigns such as family discounts, sibling rebates, referral bonuses, cashback and scholarship outreach.
- Coordinate and mentor BDEs/Admissions Executives assigned to B2C; ensure timely follow-up and high service standards.
- Represent the school at parent fairs, open houses, preschool events and community forums.
- Coordinate with Digital Marketing, Admissions and Academic teams to deliver seamless parent experiences from first contact to onboarding.
- Monitor KPIs in the CRM; prepare weekly and monthly performance reports for the Head of Business Development.
- Ensure all family, sibling and referral offers comply with Baseline Fee Policy, approval processes and data protection.
- Maintain accurate records of contracts, discounts and communications in the DMS.
- Bachelor's Degree in Business Administration, Marketing, or related field
- Master's Degree is preferred
- Minimum 5 years’ experience in sales or business development with at least 2 years managing B2C or consumer-facing channels.
- Proven ability to design campaigns, manage pipelines and achieve enrolment targets.
- Strong leadership, customer experience and CRM reporting skills.
- Excellent written and verbal communication in English and Khmer.
Business Development Executive
- Career Category: Sales / Marketing, Business Administration
- Schedule:Full-time
- Salary: Negotiable
Reporting to: Business Development Manager (B2B or B2C), with dotted-line reporting to the Head of Business Development.
The BDE supports the school’s growth by executing day-to-day lead generation, outreach and business case preparation, feeding the pipeline for either the B2B or B2C channel.
Job Goal
To identify, qualify and nurture prospective partners or families and prepare proposals that enable the Business Development Manager to close deals and achieve enrolment targets. The BDE focuses on tactical activities that convert interest into meetings, events and eventual enrolments.
Career Path:
Opportunity to progress to Business Development Manager (B2B or B2C) and, with experience, to Head of Business Development or senior roles within Admissions & Marketing.
- Research and identify potential leads in assigned segments (corporate, family, preschool, referral, etc.).
- Conduct initial outreach by phone, email, social media and in-person to generate interest.
- Qualify leads and enter accurate details into the CRM system; keep pipeline updated daily.
- Gather data and insights to prepare draft proposals and presentations for review by the BDM.
- Assist with organization of open houses, briefings, workshops and networking events.
- Follow up with prospects after events to maintain engagement until hand-off to Admissions or Finance.
- Provide weekly lead/activity reports to the BDM; flag issues or opportunities.
- Ensure all communications comply with the Baseline Fee Policy and approval processes.
- Maintain records of communications and documents in the DMS.
- Khmer
- English
- Bachelor's Degree in Business, Marketing, Communications or related field (or equivalent experience)
- Experience in sales, customer service or business development (education or services sector preferred) for 1 to 3 years
- Strong communication and interpersonal skills with high customer orientation.
- Research and prospecting ability, organizational skills and time management.
- Competence with CRM systems and Microsoft Office.
- Bilingual in English and Khmer preferred.
Admissions Manager
- Career Category: Sales / Marketing, Business Administration, Educate/Train/Teaching
- Schedule:Full-time
- Salary: Negotiable
The position is for the International Curriculum (Chinese Market Focus)
Reports To Business Development Director
Role Purpose
The Admissions Manager – International Curriculum is responsible for driving student enrollment from Chinese expatriate and Chinese-speaking families in Phnom Penh. This role focuses on promoting international curriculum programmes, managing culturally aligned parent engagement, leading targeted enrollment initiatives, and ensuring high conversion and retention within the Chinese parent segment.
Working Conditions
- Office-based with frequent parent-facing responsibilities
- Flexible working hours during peak enrollment periods and events
- Performance-based incentives aligned with enrollment outcomes
- Key Responsibilities
- International Curriculum Enrollment Strategy
- Develop and execute enrollment strategies targeting Chinese parents for international curriculum programmes
- Segment and position curriculum pathways clearly for Chinese families
- Support pricing, promotion, and scholarship strategies for the target market
- Chinese Parent Engagement & Relationship Management
- Serve as the primary point of contact for Chinese-speaking parents
- Conduct consultations, school tours, and enrollment meetings in Mandarin or English
- Build long-term trust with Chinese parent communities, associations, and businesses
- Lead Management & Conversion
- Oversee leads from Chinese channels (WeChat, Chinese agents, referrals, events)
- Ensure timely follow-up, objection handling, and closing support
- Work closely with front desk and admissions counselors to ensure smooth handover
- Marketing & Channel Collaboration
- Collaborate with marketing teams on Chinese-language content and campaigns
- Support Open Days, education fairs, and community events targeting Chinese families
- Coordinate with agents and feeder schools serving Chinese families
- Retention & Re-enrollment Support
- Monitor satisfaction and retention risks within the Chinese parent segment
- Support re-enrollment campaigns, sibling enrollment, and referral initiatives
- Data, Reporting & Compliance
- • Maintain accurate CRM data for Chinese leads and enrollments
- Prepare enrollment performance reports by segment
- Ensure compliance with school policies and confidentiality standards
- Key Performance Indicators
- Enrollment numbers from Chinese parent segment
- Lead-to-enrollment conversion rate
- Retention and re-enrollment rate of Chinese families
- Referral and sibling enrollment volume
- Khmer - Fluent
- English - Fluent
- Chinese - Simplified - Fluent
- Bachelor's Degree in Business, Marketing, Education, or related field
- Minimum 3–6 years’ experience in admissions, education sales
- Proven experience working with Chinese clients or communities
- Experience in international schools or international curriculum programmes preferred
- Fluent Mandarin (spoken and written) – mandatory
- Professional English proficiency
- Strong understanding of Chinese parent expectations and decision-making culture
- Strong sales, consultation, and negotiation skills
- Excellent cross-cultural communication ability
- Data-driven mindset with CRM proficiency
- Ability to work independently and collaboratively
Admissions Counselor
- Career Category: Sales / Marketing, Business Administration, Educate/Train/Teaching
- Schedule:Full-time
- Salary: Negotiable
The position is for Front Desk – Enrollment & Retention
Reports To Admission Manager / Business Development Director
Role Purpose
The Admissions Counselor is the first point of contact for prospective parents and a key contributor to student enrollment and retention. This role combines front desk reception, lead qualification, enrollment support, and parent relationship management.
- Key Responsibilities
- Welcome parents and visitors professionally
- Handle calls, Telegram, emails, and inquiries promptly
- Capture and manage leads in CRM
- Qualify leads and book tours/trials
- Follow up with parents and support enrollment
- Support onboarding, retention, referrals, and re-enrollment
- Maintain accurate records and confidentiality
- Key Performance Indicators
- Lead response time
- Appointment booking and show-up rate
- Lead-to-enrollment conversion
- Follow-up completion
- Parent satisfaction
- Referral leads generated
- Bachelor's Degree in or Diploma in Business, Education, Marketing, or related field
- 2–5 years’ experience in admissions, sales, or customer service
- International school experience preferred
- Professional communication skills
- Khmer and English proficiency
- CRM and MS Office skills
- Strong organization and multitasking ability
Marketing Supervisor
- Career Category: Sales / Marketing, Business Administration
- Schedule:Full-time
- Salary: Negotiable
Reporting to: Head of Marketing / Deputy CEO + Head of BD
Job Goal
Translate the school’s digital marketing strategy into actionable campaigns and ensure day-to-day operations achieve lead generation and engagement targets.
Career Path: Progression to Head of Marketing.
- Plan and manage digital campaigns across social, search, and email.
- Supervise digital marketing executives and coordinators.
- Track KPIs (CPL, CTR, conversions) and report results to the Head of Digital Marketing.
- Coordinate content creation with designers and videographers.
- Manage advertising budgets and optimize ROI.
- Implement CRM and analytics tools for lead tracking.
- Bachelor's Degree in Marketing, Communications or related.
- 4–6 years in digital marketing, with at least 2 years in a supervisory role; strong project management, analytics, and campaign optimization skills.
Digital Marketing Officer
- Career Category: Sales / Marketing, Business Administration, Communications
- Schedule:Full-time
- Salary: Negotiable
Reporting to: Digital Marketing Manager
Job Goal
Execute day-to-day digital marketing activities to drive awareness, leads, and engagement for HERRINGTON programmes.
Career Path: Promotion to Digital Marketing Manager.
- Draft and post content on website, blog, and social media channels.
- Assist in managing SEO, PPC, and email campaigns.
- Create simple graphics or coordinate with design team.
- Track and report on campaign metrics.
- Support events and promotions with digital content.
- Bachelor's Degree in Marketing, Communications or related field.
- Digital marketing experience; knowledge of social media, email platforms, basic analytics; strong writing and organizational skills for 1 to 3 years
Store Manager
- Career Category: Business Administration, Service & Hospitality
- Schedule:Full-time
- Salary: Negotiable
Reporting to: Operation Manager / CEO / Deputy CEO
The Store Manager oversees daily operations of Herrington’s Café, Restaurant, and E-Mart, ensuring smooth performance, excellent service, and alignment with school standards.
Job Goal
To manage daily operations of the school’s retail E-Mart and F&B outlets, ensuring service quality, operational efficiency, and a safe welcoming environment.
Career Path:
This position offers professional growth toward Operations Manager, or Campus Operations Director, depending on performance and development.
- Store Setup & Operations
- Set up new restaurant, café, and E-mart.
- Ensure all equipment (front-of-house and back-of-house) is properly maintained.
- Maintain inventory, monitor product expiration dates, and manage RTE, bread, milk, and other food items.
- Ensure all hygiene, sanitation, and operational SOPs are followed.
- Check daily operational readiness protocols to ensure the store, systems, and staff are prepared for opening, mid-day, and closing processes.
- Staff Management
- Coordinate with HR to define job descriptions for all team members.
- Plan recruitment, staff schedules, and shift rotations.
- Monitor daily attendance and staff discipline.
- Prepare monthly payroll and maintain attendance records.
- Conduct staff training on operations, barista skills, grooming, and hygiene standards.
- Ensure team adherence to Prides of Staff & Service, Pride’s on Food, Pride’s on Place.
- Financial & Administrative Duties
- Keep all invoices and financial reports organized and submitted to Finance.
- Manage purchasing, cost of labor, and overall budget control.
- Product & Sales Management
- Maintain product assortment, verify planograms (POG), and ensure proper display and shelf-life management.
- Monitor pricing, tags, and product arrangement on shelves.
- Oversee daily operational checklists and POS system usage.
- Ensure quality control for Hot Snack, Eomuk Fried, RTE Food, and Cup Bap Station products.
- Monitor inventory, coordinate purchasing, and ensure accurate record keeping.
- Support school events, preparing BOQ, family days, and catering activities when required.
- Performance, Reporting & Planning
- Monitor staff performance, service quality, and operational standards.
- Ensure consistency in product quality, taste, and presentation.
- Track COG (Cost of Goods) & sales forecast.
- Prepare summary reports, action plans, and performance reports.
- Manage stock ordering, returning procedures, scrape procedures, and waste reporting.
- Carry out additional tasks assigned by management when necessary
- Bachelor's Degree in Business Administration, Hospitality Management, or related field
- At least of proven experience in retail, supermarket, café, or restaurant management for 3 to 5 years
- Hands-on experience in inventory control, sales monitoring, and customer service.
- Experience in supervising staff, scheduling shifts, and maintaining store standards.
