Senior Digital Marketing
Expectations - Duties, Responsibilities
- Represent KCC in branding
- Develop, implement, and manage marketing campaigns promoting the organization’s products and services. Enhance brand awareness, drive web traffic to acquire leads/customers
- Manage and monitor marketing platforms and execute campaigns across various digital channels, including email, social media, search engines, and display advertising online & offline
- Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
- Stay up-to-date with emerging digital marketing trends and technologies
- Generate marketing & sales material
- Design artwork for banner, brochure, flyer, etc
- Coordination of stakeholders, including USAID and InfraCo Asia
- Coordinate KCC branding and brand awareness activities
- Coordinate and execute social media posting and ensure alignment with overall marketing and branding guidelines/policies
- Manage social media editorial calendar and post valuable, shareable content regularly
- Manage, create, and promote KCC activities via social media outlets including Facebook, Website, LinkedIn, and other media channels
- Monitors and report on social media outreach, including regular and periodic reporting
- Work with team to develop relevant, meaningful content and maintain KCC web standards
- Monitor and report regularly on website, social media, and other approved channels if any
- Assist in public relations activities as deemed necessary and other communications as assigned
- Assist with gender related tasks for USAID-MSP, TAF, and KCC
- Assist the marketing & sales manager in developing communication and promotional materials
- Support marketing & sales manager in planning and implementing outreach and client database development
- Other tasks assigned by manager
- Degree in sales, marketing, communications
- At least 3 years’ experience in digital marketing/communications
- Good graphic design skills
- Experience with logistics services company is a great advantage
- Good communications in English
