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Provision of Services from a Creative Agency to Review, Update and Implement the National Online Media Campaign for HIV Prevention and Service Uptake for NCHADS

with National Center for HIV/AIDS, Dermatology and STD (NCHADS)
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Invitation for Bids

BTDC-ID: 32085
Closing Date:

Bid Components

Provision of Services from a Creative Agency to Review, Update and Implement the National Online Media Campaign for HIV Prevention and Service Uptake for NCHADS

Announcement Description

Cambodia is applauded for reducing the prevalence of HIV among the general population aged 15-49 years over the past 10 years. However, many people at the highest risk for HIV are moving online and out of the reach of the standard hotspot-focused HIV prevention services while also having an evolving risk profile that current programming might not be able to address fully and effectively.

HIV control among key populations (KPs) requires that all individuals know their HIV status, start antiretroviral therapy (ART) and reach viral suppression if HIV positive, or start effective use of pre-exposure prophylaxis (PrEP) if at risk. However, access to these services remains a challenge for many KP individuals, especially those of younger age groups, highlighting the need for innovations in service delivery to reach young KP individuals not being reached during face-to-face outreach.

Even though Cambodia has been very successful in HIV response among the general population, the prevalence of HIV and syphilis among key populations have significantly increased which are at 4.9% and 18.9% among FEWs, 5.5% and 9.4% among MSM, 13.5% and 22.2% among TG and 15.2% among PWID, respectively. Consistent condom use among key populations remains a concern especially for FEWs (54.5%) and consistent condom use was low for both MSM and TG with only half of them (about 50%) reporting the consistent use of condoms when they had sex outside their primary relationship including with casual, paid, and paying sexual partners. In addition, according to IBBS EWs 2022, only 10.3% were aware of PrEP, 2.2% were aware of using HIV self-testing, and 60% tested for HIV in the past 12 months among FEW, and according to IBBS MSM and TG 2023, 62.4% ever heard about PrEP, 17.2% ever heard about HIVST among MSM, 69.4% ever heard about PrEP and 21.4% ever heard about HIVST among TG.

As a result, NCHADS is seeking a qualified national service provider to support the review, update and implementation of the national online media campaign.

Bid Components

Provision of Services from a Creative Agency to Review, Update and Implement the National Online Media Campaign for HIV Prevention and Service Uptake for NCHADS

  • Career Category: Expression of Interest
  • Location: Phnom Penh

Scope of Work

To develop the social media strategic content which is contributed through existing outreach modalities (e.g. Physical or online outreach workers, advertisements, and influencers); rollout of the campaign using both online and offline content dissemination, and engagement; and management of the entire campaign, including regular assessment of its performance, capturing lessons learnt and application of mid-course adjustments. The campaign will provide entertaining educational content (edutainment) to the target audiences with an accurate understanding of HIV/AIDS and related topics and motivate them to access HIV prevention, care and treatment services as a result of being exposed to the campaign’s messages.

Objectives

  • To increase awareness and attention to risks of HIV and STI transmission among high-risk populations, particularly young KPs
  • To encourage the target audience to practice prevention methods such as condom use and pre-exposure prophylaxis (PrEP) for those with HIV – at high risk (including Chemsex) and post-exposure prohylaxis (PEP) when unsafe exposures have occurred
  • To promote and increase HIV testing services uptake, including self-testing, among key populations; particularly young KPs
  • To intensify the promotion of HIV care and treatment services particularly U=U among PLHIV
  • To reduce stigma and discrimination against KPs and PLHIV among the general public
  • To continue raising awareness and to urge to respond to gender-based violence against KPs and other vulnerable populations.

Duration:

The anticipated start date is from 01st January, 2025, and the duration of the campaign is 12 months (6 months for content development and 6 months for campaign rollout).

Submission Requirements

How to Apply.

EoIs can be submitted both in hard and/or soft copies within the stated deadline. If being send only in soft copy, all pages need to be signed and scanned when sending. The Terms of Reference for this assignment are available by email provided in the contact details.

Each EoI needs to include the following elements

  • Management approach to the assignment
  • Creative concepts for the campaign per the description in the TOR
  • Samples of previous work similar to that described in the TOR for the last 03 years of 2021, 2022,2023 with contract cumulative at least USD225,000.00
  • Company credentials such as VAT registration, patent, business registration
  • Proposed activity plan for the campaign (using the general timeline above as a reference)
  • Proposed team with CVs

Firms will be selected in accordance with the Consultants Qualifications Selection (CQS) method set out in the Consultant Guidelines. Further information can be obtained at the address below during office hours on working days from Monday to Friday. Expressions of interest must be delivered in a written form to the address on or before 20th November, 2024 at 5:00PM (local time)

 
Attachment
 

Contact Details

Office Address
  • #245H, , Kien Khleang, Sangkat Preaek Lieb, Khan Chroy Changvar, Phnom Penh, Cambodia
 
Contact Name
  • Assist. Prof. Ouk Vichea, Project Director of NCHADS
 
Phone
 
Email