Marketing Executive – Flagship Product Launch (Milo Learns)
Position Circumstances
- Career Category: Sales / Marketing
- Schedule:Full-time
- Salary: N/A
We’re seeking an experienced and creative Marketing Executive to plan, execute, and manage the launch and marketing of Milo Learns. You will lead campaigns that drive brand awareness, acquire users (with a strong focus on paid users), and establish Milo Learns as the go-to AI-powered language learning solution.
Why Join Us?
- Be part of an innovative team bringing transformative AI technology to language learning.
- Make a real impact on learners across the region.
- Renumeration method: a fixed salary + share in the company’s growth with a generous employee equity ownership program.
Duties & Responsibilities:
- Own and implement the go-to-market plan for Milo Learns, including launch planning, positioning, and competitive analysis.
- Create and manage digital marketing campaigns across social media, search, email, and relevant online channels to maximize reach, engagement, and conversions.
- Execute offline marketing initiatives, including launch events, pop-ups, educational fairs, and partnership activations to engage learners and educators.
- Drive content strategy and management, including overseeing the creation of promotional videos, blogs, social media posts, and other creative assets that align with Milo Learns’ brand voice.
- Manage and optimize marketing budgets to ensure efficient customer acquisition and strong ROI.
- Collaborate closely with product, sales, and customer success teams to align marketing efforts with company objectives and user needs.
- Build relationships with influencers, educational partners, and key stakeholders to amplify Milo Learns’ brand.
- Bachelor’s degree in Marketing, Communications, Business, or related field
- Proven track record in launching products and running successful digital & offline marketing campaigns.
- Strong content management skills, including planning, creation, and distribution across multiple channels.
- Experience with event activation, from concept to execution.
- Solid understanding of paid acquisition strategies and performance marketing.
- Creative thinker with a passion for education and technology.
- 2+ years of marketing experience, preferably in edtech, SaaS, or consumer technology products.
