Brand Manager / Assistant Brand Manager
Expectations - Duties, Responsibilities
- Development and implementation of the Brands' strategy, for new and existing brands
- Cover all areas of marketing including Product Launch, Communication, Promotional Strategy, Overall Marketing Campaigns and CRM
- Lead and organize all marketing efforts for new brand launches
- Analyse the business portfolio, consumer insight and customer behaviour to identify opportunities in maximizing customer profitability
- Develop long-term relationship with brand principals and regional offices
- Prepare regular marketing reports for management review
- Perform ad-hoc projects as assigned
- Work closely with Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations, as well as exploring possible channels to enhance business development for assigned brands
- Responsible for business development to define Cambodia product assortment and on-board new brands in Cambodia
- Oversee the overall planning, development and execution of promotions strategies to support the company's branding, sales and operations effort.
- University graduate in Business Administration, Marketing or related disciplines
- Minimum 2 years of related work experience in marketing, preferably in a Beauty, Fragrance, Fashion industry.
- Experiences in new brand launching is a MUST
- Proven marketing campaign experience, including digital marketing such as social media and content marketing
- Strong commercial awareness, sensitive to current beauty / cosmetics trends
- Comprehensive and sound understanding of market players
- Resourceful and with a lot of initiation
- Able to coordinate a team and capable of thinking out of the box
- Able to work under pressure, is analytical with good organizing skills
- Good judgment and mature business skill with the ability to build trust with all levels
- Excellent communication, interpersonal skills and able to interact with all levels
