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Marketing Manager
Duties
- Formulate the branding and channel promotion plans with budget
- Propose and implement branding activities including TVC, Internet, OOH, media plan, PR, events / road show, signage and in-store display and POSM
- Coordinate with advertising agency, PR agency, event / road show agency and other media and research agency to ensure planning and coordination works is being done properly and executed timely and achieve desired result
- Co-ordinate for in-house marketing researches to monitor brand performance and identify new opportunities
- Plan, develop and ensure execution of channel promotion programs by channel for each channel
- Create creative product display and run at least 1 activity per account in Modern trade channel
- Responsible for all Point of Sale materials and premiums for trade placement are in line with organization goal and direction
- Responsible for the preparation and timely submission of monthly CPA report and Weekly Progress Report
Requirements
- Bachelor Degree in Marketing management or related fields
- Min 5 years at Marketing/Brand Management (Experience in Above the line and implementing or developing successful below the line programs)
- Background related products or FMCG industry
- At least 2 years with current job
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